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Okay, I was reading this article from here which explains how Paris Hilton is a marketing platform, you can read it there if you want, but heres how it goes, in my language:



from totalhair.net

The Theory

-Paris Hilton is a huge superstar whose father is the owner of the famous Hilton Hotel chain around the world
-Using media platforms such as the internet or magazines, she often talk about places she go, products she use/wear
-Apparently, she always find trouble to herself: being involved in explicit videos, talking bad about other races and such
-Attracted a lot of attention
-A lot of people then take note of her, and read magazines, go to websites which descibe her everyday lifestyle

and heres the part:

-Owners of products she mention in the media platforms realised that this may become a huge opportunity for them:
--Since a lot of attention is given to her, and she always talk about what products she use all the time, this is the golden opportunity for these owners to advertise their products with Paris.
--These owners took the opportunity, and they received higher sales

If you have noticed, everytime she tried to market herself with music videos, she always fails, but when it comes to the stuff she use, those products often become something big. So now comes the next part, which I think should be something blog marketeers like us should try to do with our blogs

The Practice

-Make yourself pretty famous in one way or another
-Advertise products for free for some time for some company
-If this really affects the sales of the company you advertise, they might notice you and they may pay you money!

Thats right, thats the gist of the conclusion I made after reading the article from that Paris Hilton as marketing platform website. Take note that some of the information given may contain speculations of a few things, but mostly they are analysed facts from that source. You can read some more information here too. If you enjoy it, you can bookmark it, link it, whatever. I hope that that may give you some ideas of how to market your blog. Thank you, c u

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